• In Ethiopia, potash mineralised zones occur from as little as 50 metres below the ground surface, compared to depths of more than 500 metres in Russia and Canada and up to 1,400 metres in Europe.
  • With an average temperature of 40°C, the Danakil Potash Project’s location in the Danakil Basin is conducive to the use of solar evaporation to allow for low-cost production.
  • The Danakil Potash Project will have a freight advantage from Red Sea ports which are 1,900 nautical miles from India and about 7,000 nautical miles from either China or North America by ship.  
  • Ethiopia is one of the world’s fastest growing economies with an average annual GDP growth rate of 10% over the past decade, and projected growth to remain around 7%, owing in large part to the strong performance of the dominant agricultural sector.
  • With Africa’s population projected to exceed 2 billion people by 2050, the demand for fertilisers on the continent will increase in order to produce the crop yields required to feed its people. 
  • Agriculture is Africa’s backbone. It employs 65% to 70% of the continent’s workforce and accounts for roughly a third of its GDP.